How does cloud CRM help to increase
Work Productivity?

CRM software has been leading all enterprise software categories in the projected growth with a compound annual growth rate (CAGR) of 15.1% from 2012-2017, according to Forbes. From paper-based files to desktop-based systems to the recent Cloud CRM and Mobile CRM, there has been a larger-than-life transformation of CRM systems. This has definitely been beneficial for the businesses to boost sales, increase productivity, and enhance customer experience to go a long way to achieving their goals.

As the competition thrives up to the sky, the pressure is increasing on firms to acquire new customers, make them stick to the company alongwith attending the existing customers. Cloud CRM system has proven its benefits, attracting businesses to adopt it for their survival and leadership in the market. If we look at the industry estimates, ROI on CRM software solutions has been more than 600% – six dollars for every dollar spent.

Cloud CRM

Add Technology, Subtract Complaints,

Multiply Revenue, Divide Work.

We have been educating enterprises on how a Cloud CRM solution tailored to their requirements can boost their team productivity and bring about significant differences in the following ways-

1. Read between the lines for every Customer Interaction

Regardless of the nature, size and type of organisation, managing customer information at every stage plays a crucial role.  With customers communicating to the company across different channels for multiple reasons, what matters is- how you are using this information for the betterment of your business. Every request, complaint, order and feedback shows a way to plan ahead, strategize and improve. Cloud CRM system is a tool to recognise such opportunities and improve sales conversion, instigate a positive value and trust among them for the company. Also, this reduces the dependency, even if a particular employee is unavailable or has left the company, your centralised CRM system will hold all the details and help you serve the customer perfectly.

2. Raise the bar of performance with Task Automation

Every enterprise uses a CRM system in some or the other form. If it is dependent largely on humans or driven by manual actions, you may expect some errors, missing out on details or skipping a particular work order. Automating tasks like sending emails to customers, recurring tasks, aligning schedules, dispatching jobs as per the skills, location and availability, timely alerts, etc. can be achieved using cloud CRM. This saves a considerable amount of time which in another case may be wasted in administration with manual efforts. Your employees can utilise this free time to handle more calls, complete more work and increase their performance ratio. This also allows tracking employees’ work and reminding them for pending work & staying on their toes.

3. Be ahead of the curve with Social CRM

Nucleus Research concludes that sales representatives witnessed a rise of 26.4% in productivity with the integration of social networks and the introduction of mobile access to CRM application. Who wouldn’t like to increase their productivity with a comparatively minimum investment?  A cloud CRM solution is capable of meeting the demands of a modern customer from the connected generation. Social CRM has fascinated businesses as a platform to connect with their prospects, log in their requests, and keep an eye on new opportunities. Cloud CRM systems help to track the mentions, record them in your database directly and utilise them.

4. Go the extra mile with a Personalised Mobile CRM solution

The popularity of mobile is evident and a known fact. Nobody can deny it that mobile and its growing usage has seen a positive impact for every kind of business. Personalisation is the king! Providing personalised applications to your customers is simply one of the best ways to promote and grow your business. Further, Mobile access of CRM system to the managers and representatives has accelerated the ratio of work drastically. Cloud CRM extended to be available on Mobile helps the employees to receive their tasks, update the details and respond to the customers instantly without depending on a specific device or location premises.

5. Let the right person hold the fort

What happens if you ask a car mechanic to repair an AC or expect a financial accountant to code a programming language? It would just be a waste of time, money and efforts. Moreover, it will result in the customer frustration for whose satisfaction the work is being done. To avoid such situation, CRM systems have business intelligence to route the work to the right person. This decision is based on customer’s request, past interactions, employee’s area of expertise and availability. Achieve a high rate of first-time fix ratio, more chances of sales conversion and more calls in a day with the quick resolution of the problem.

6. Hit the nail on the head with reports!

Predictive analytics and reports can do wonders! If you are managing a business, you must have experienced the pain to decide and plan for future improvements. It involves a lot of time to understand what has been done, what is going on and what should be next, to add to it, it involves a degree of risk to decide future roadmap. Allowing your cloud CRM to customise and auto-generate reports can save hundreds of hours yearly. Since all the chunks of information are collected in a centralised manner, it is easy to get precise statistics through different in-depth reports and dashboards. You gain a clear understanding of market trends, customer ratings, and workforce performance to take corrective decisions saving costs and time.

7. Be in the driver’s seat & Integrate it all

Once in place, cloud CRM can be the leading way to increase revenue by integrated your every business process in a unified manner. A well-implemented CRM system helps all the departments of an enterprise to collaborate and synchronise data. A cloud CRM system with the ability to integrate seamlessly into all the applications used by the enterprise streamlines the entire business giving a scope to achieve every goal. The smart integration removes all barriers of communication and functioning of departments be it sales, marketing, accounting, IT or customer support. Integrate it to benefit from it is the rule!

Cloud CRM with SaaS (Software as a Service) approach is being considered by most of the enterprises across the world as it saves time, security and additional costs of hardware. Although with so many stated advantages of CRM system, it is a dilemma for many organisations to choose the right one. We guarantee that if you embrace a bespoke CRM system, you can gain from it like never before. You may consult our experts for a personalised advice. Connect to us on Facebook, Twitter, Google plus and LinkedIn for more updates and CRM talks.

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iTouchVision is one of the world's leading cloud-based service providers with innovation & excellence at its base. The company has made its presence in all business verticals with its technical & operational capabilities to enhance the working of private & public sector organisations. Our products, ranging from Web-based software to Mobile applications have made their mark globally to transform the way work is completed.