How to find the best CRM for small business?

Experts from industries have observed that many small to medium enterprises take a decision only after facing some negative incidents or losing out to their competitors.

Do you still believe that CRM systems are only meant for big companies with huge workforce? Are you having second thoughts about whether to introduce a CRM for small business? Is it the price factor being a hurdle? Will a CRM for small business be a good solution to boost sales and achieve ROI? Well, entrepreneurs are often crowded with many thoughts and questions when it comes to choosing the best CRM for small business processes. A good CRM strategy opens new doors to gain new clients, convert leads to customers, track your sales, growing the business and maintaining positive relations with your customers.

More than 53% of small businesses fail within 1 year of the foundation.

While nobody can exactly figure out the concrete reasons for the failure, it is an established fact that lack of CRM for small business to assist with contact management, sales tracking, task allocation, dashboards and analytics, customer and data management can be one of the root causes. It is definitely a game of gamble for the decision-makers to select the right platform, scrutinize its worth to company’s ROI and possible integration with the existing systems.

As per Gartner, the CRM industry grew 13.3% year-over-year last year, and it is predicted to be a $36 billion market by 2017!

Having mentioned the realisation points, here is a quick checklist to guide for a smart decision to choose the comprehensive CRM for small business:

Open API Services

Cloud-based CRM systems with an open application programming (API) interface are a boon for SMEs since they enable easy integration with your existing systems in use. Also, it gifts you with customisation- something that every enterprise wants! Give freedom to your team to design with minimum efforts, bundle all your data and synchronise it seamlessly. It also reduces dependency on IT experts as there is no specific hardware requirement or software deployment but everything is hosted on a private cloud.

Cost-Conscious Pricing

One of the major concerns of running SME business is the financial constraints. It needs to be managed, driven by growth, face challenges and seek profit- all within a circle of cost. A good CRM for small business includes a solution presenting you with opportunities to automate tasks, capture customer buying patterns, manage your sales representatives, manage mails and marketing campaigns, engage with them on social platforms and discover new leads without an extra budget. All these advantages can be utilised to increase revenue compared to investment & top the market charts.

Customer experience is the next competitive battleground.

Scalability and Flexibility

CRM for small business includes the systems hosted on a cloud provide you with possibilities to begin with a minimum number of users to outgrow to more in a hassle-free manner. Data is centralised and shared across the organisation without any device and platform dependency. Considering about long-term benefits and future growth, scalable systems allow you to expand your business from a handful contacts to an infinite set of information without causing a loss of details, limitations on availability, a risk of security or compromising on performance. It gives you the flexibility to control the access based on roles, automate using workflows and enable self-service.

Support and Help

Increasingly tangled and commoditized marketplace has thrown challenges for businesses to provide the best personal customer experience. However, regardless of the system in use, there arise a number of occasions where you need a quick help session. It is very crucial to have a vendor guaranteeing a comprehensive support and help in the form of knowledge articles, videos & instant assistance over a preferred channel of communication. CRM for small business saves your staff’s time and drags you out of a messy situation, presenting a happy picture for your customers as well & stabilises your business.

 


Go beyond

from merely

communicating to

‘connecting’

with people.

CRM for small business dashboard
CRM for small business portal
CRM for small business mail
CRM for small business profile

As the definition of modern customer relationship management grows beyond just problem solving or addressing customer needs, SMEs should seek a solution that gives them technological capabilities with a human touch to boost their business. A wrong decision for an inadequate and inefficient system in such a case can cause a big deal that may jeopardise your long-term growth and hinder your success journey.

The best CRM for small business should be highly aligned to the corporate goals and optimise service efficiency in maintaining interactions with customers, internal and external communication, sales conversion, real-time reports and be affordable. We have many tales of success on how our clients could achieve big in this cut-throat competition scenario. We would love to illustrate the implementation and associated benefits for your business from our consultants. Join us on Facebook, Twitter, Google plus and LinkedIn to get more insights on CRM for small business to huge enterprises.

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iTouchVision is one of the world's leading cloud-based service providers with innovation & excellence at its base. The company has made its presence in all business verticals with its technical & operational capabilities to enhance the working of private & public sector organisations. Our products, ranging from Web-based software to Mobile applications have made their mark globally to transform the way work is completed.